The Royal Debut

2008-11-14T16:58:00.003+08:00

The Enterprise Princess makes her international debut today on the 14 Nov 2008; with this blog that brings business personalities and professionals together on my platform to blog about anything and everything under the sun. Don’t get me wrong. It’s not everyone’s blog. I set the rules and if you don’t cut it, you’re banned from blogging on this site.

So why this “business community” blog? Well, it’s for business of course, for those who want to increase business opportunities. My blog puts a face to a business just like how media publicity works; but UNLIKE media, words are not misconstrued and there’s no misunderstanding and the big boss gets to blog EXACTLY what he means.

So who gets to blog? (not in order of preference)
1)Business Leaders. Behind every successful business is a leader who has a story to tell. If not, he's not fit to be one.

2)Most people of respectable profession like Journalists, Educationalists, Politicians, Art Curators etc. If they are not going to confuse me with boggling, tongue-twisting jargon, limited blog presence is permissible.

3)I wanted to say that Entrepreneurs like myself, will have peerless rhetoric, but I thought I should give the title to the economists, bankers, fund managers, insurance/property consultants, and the highly unpopular “Financial Gurus” in light of the current global financial chaos. Out of kindness, I will accord them some blog presence, as they will have to rewrite most of their textbook theories, models and spreadsheets since no one’s going to believe them anymore.

And of course, myself. Naturally, my blogs will be about media relations, investor relations and finance for which I have a passion. I’ll share professional tips and case studies with those who care to support my blog.

Looking at the way things have turned out with this global financial mess, my perception of finance has changed somewhat. I’m stunned how top economists, analysts, fund managers, have failed under their textbook guidelines, capitalist greed, fired by self complacency trailing from their hey-days in the 2007 boom. So I’ll be analyzing businesses from my own perspective. Do share your views too as long as they are not conventional. I reserve the right to delete comments that challenge alternative analysis. (On a side note, if you think I don’t know what convention is, I am taking my CFA, albeit struggling, so I’m not totally ignorant and you can’t hoodwink me)

Now, I don’t know how many of you out there know what Investor Relations (“IR”) really is. 99% of people who came for a job interview at my agency don’t. Anyway, IR has become more compelling for banks and businesses. I don’t think that the standards of investor relations in Singapore is anything to shout about otherwise Hong Lim park wouldn’t have rekindled its fame & justified its use as a Speakers’ Corner, thanks to thousands of sore minibond investors. So my blog will talk about what I feel investor relations should be and how businesses need to be more transparent about themselves. Anyway, it is now that companies need to reassure their shareholders to stick around and stake it for the long haul. They have to do it with good IR that is customized for different investors.

Media and Public Relations is of course, a no-brainer and those with any business sense know they should be talking about it now. Well, the banks are sure needing it. The way I analyze it, its all that bad PR that’s caused the financial crisis now. Think about it. Markets are largely speculative, right?

Now all the bad news that the media is murderously lashing out about the big Corporations is really fuelling market crashes in bourses all over the world. If the media and the publicists for these big Corporation huddle together and think about the future of their own employment, there should be moderated news about the financial down spiral. Headlines hog terms like “slashed”, “collapsed”, “slumped”, “fears” ; which are sensational and drives investors scared silly even if they are not. Sure, it’s a market downturn and everyone’s feeling the heat. The PR guys and the media are not helping the situation. I’ll blog more about this since there are so many bad hats out there in the market.

And then there’s the Corporate CrimeWatch blog, which is my favorite part. Its like forensic journalism. I don’t know about you, but you will know what my stand is when I sense something is fishy. The Singapore Stock Exchange released a Guidebook for Audit Committee (www.sgx.com.sg) on the 30 Oct 2008; its got mostly boring sections but some are pretty enlightening. So you don’t have to pore through laboriously the 197 pages, I’ll pick up what important bits you need to know.

Well, I hope I’ve excited you about the Enterprise Princess. Come back often for your daily diet of candid musings from me, businessmen and leaders from all professional backgrounds.

ENTERPRISE PRINCESS

The Royal Debut